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Y purpose


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Y purpose


At the heart of your brand are your values. What you stand for. Your reason Y. 

 

Every business is different, with unique values, designed to resonate with the beliefs of the people you want to reach.
Your purpose is your motivation to be in business, and the connection to your tribe, your team and your audience. We help you define it, align people in your organization and bring it to life. 

We work collaboratively with our clients. A first conversation, or workshop with your team is a great first step to find your Y by working with those who know the business best.

Our proven methodology will identify the road ahead and align the team behind one common goal. Once everyone agrees, we will work on ideas and concepts of how your purpose may be brought to life across the wider business. In our experience this is the best way to get most out of our time and a great start to work on the vision together. 

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Y story


Y story


Just as important as the purpose behind your business is the way your story is told.

The emotional connection between your brand and your audience is our inspiration. We are always up to date finding the most effective ways to share your story in an authentic and transparent way. Handcrafting every piece of content, but using digital technology and data to increase our impact. 

Our guiding principles: 

Focus on what matters to people
Make your audience the hero
Use strong emotional connections as fuel for ideas.
Pull, don´t push the message
Be authentic and transparent

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Y culture


Y culture


Your brand lives inside your business as much as outside.

Your culture and employee's motivation is fundamental to a successful business. In the end, your people should be your greatest advocates. 

Integrating your purpose into the wider business is fundamental. Bring everyone on board. Involve and engage your people to be part of the move. Foster an open and creative culture. Make sure your people identify themselves with your culture and values.

An authentic purpose culture means you want to involve them and let them be an active part of the change. In the end, you are all together in this.