Whilst the world was listening to Donald Trumps plan to build a wall, we launched a campaign for Mexican restaurant chain Mexicali to celebrate cultural diversity of New Zealand.  In a video series for 5 de Mayo we featured some of Mexicali’s native-born Mexican team.  The campaign shared stories of Mexico’s food and culture, as well as what it’s like living as an immigrant in New Zealand. It furthermore promoted theirown 5 de Mayo event an promotion.

High reach and viral spread resulted in phenomenal success:

36,000 Tacos sold in one day

535% delivered on client’s KPI’s

Press articles in Idealog, Stoppress, M+ad and Franchise Magazine New Zealand