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About us


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About us


Purpose at the heart

 

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Y brand is New Zealand's first business and brand consultancy with focus on purpose. We are a senior team based in Auckland, dedicated to building a project that turns your values into positive action. 

Judit Maireder found Y brand in 2015 to create purpose-driven brand and communication strategies for businesses in New Zealand and around the world. Her aim is to help businesses build better relationships with customers and employees through story telling based on transparency and trust - focusing on common values and a greater purpose. 

Judit is an experienced digital strategist holding senior leadership roles in media and creative industries for over a decade, consulting global brands in Austria, Germany and New Zealand.  Besides her role as Director of Y brand, she is Beachhead Advisor for New Zealand Trade and Enterprise.

 

Brands we have worked with

 

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