Celebrating food culture in Canterbury
Having been around for 20 years, this Christchurch social institution engaged us to review their brand and align their growing team. 18 months later, we have transitioned them to a purpose driven business, a team aligned behind one brand and an audience engaged in an authentic story.
Together, we identified a new direction for the business, focusing on their unique values based their own story, origin and strong ties with the Canterbury region and its people. Putting these relationships, and the commitment to local high quality products at the centre, we re-launched their product as a whole new food category: #kiwipizza
We re-shifted the entire brand and communication strategy. Working closely with their Canterbury suppliers and farmers, we helped establish the restaurant chain as a role model for sustainable hospitality with a focus on local produce. Celebrating food and culture in New Zealand maximised their impact through organic reach through digital and social channels.