About us
About us
Purpose at the heart
Y brand is New Zealand's first business and brand consultancy with focus on purpose. We are a senior team based in Auckland, dedicated to building a project that turns your values into positive action.
Judit Maireder found Y brand in 2015 to create purpose-driven brand and communication strategies for businesses in New Zealand and around the world. Her aim is to help businesses build better relationships with customers and employees through story telling based on transparency and trust - focusing on common values and a greater purpose.
Judit is an experienced digital strategist holding senior leadership roles in media and creative industries for over a decade, consulting global brands in Austria, Germany and New Zealand. Besides her role as Director of Y brand, she is Beachhead Advisor for New Zealand Trade and Enterprise.
Y brand is a proud member of
Why us?
We believe in a new way of collaboration:
an agile team, award-winning, leading specialists in their field. Ready to work with you based on your needs.
Why us?
We believe in a new way of collaboration:
an agile team, award-winning, leading specialists in their field. Ready to work with you based on your needs.
Judit Maireder, founder and director
Judit is an award-winning brand and digital strategist. After a decade consulting globally leading brands in Europe and New Zealand, she found that there is a better way to cater to the needs of businesses in the digital era.
Judit founded Y brand in 2015, New Zealand's first business and brand consultancy with focus on purpose.
Besides her role as Founder and Managing Director of Y brand, she is working with New Zealand Trade and Enterprise as a Beachhead Advisor and mentoring social enterprises and start-ups.
Y DO YOU DO WHAT YOU DO?
"I love to unveil a business’ Y, and to tell the hidden stories that formed the basis of their success. It’s the human factor that helps businesses to build better relationships with people - focusing on common values and a greater purpose.”
Jamie Bowering
Born with a camera in his hands he had his first commercial job at the age of three. After jetting around the world assisting some of the top photographers around the world, he is now creating world class images himself. His work exceeds expectations with a focus on detail and a unique observation of people and places that is key to his storytelling.
Y do you do what you do?
“The easy answer is because I have to. I’m an observer who’s constantly searching for the perfect image.
Aligning and shaping all the elements for a photograph keeps me in sync.“
RICHIE LOVELOCK
As a Web Developer Richie wants to raise the standard of websites across NZ to help local businesses to understand and use the power of the Web.
Y do You do what you do?
“I love to apply the limitless power of the Web to create a solution that’s unique to that business. No website is ever the same, and all websites focus on one thing that I’ll never lose interest in; human experience.”
SEUNG (SUGGIE) WO HONG
Suggie is a video producer, vlogger and content creator with focus on moving images. His casual but distinctive style he thrives on storytelling and creativity, and loves working with people.
Y do you do what you do?
“I thrive on storytelling, creativity and connecting with people and I hope the content that is produced inspires others to do the same.”