Supporting Kiwi Kids in need
The legendary social enterprise
Eat My Lunch asked us to help them sell their lunches and catering products through digital to increase their impact. Each lunch sold gives a school lunch to a kiwi kid in need.
We delivered a detailed digital marketing strategy to help get the most for their small budgets. We identified the best digital recipe based on a content strategy, social media and a programmatic buying - knowing the bigger the return, the more kids will get their lunches.
A comprehensive retargeting structure, constant optimisation of narrative, creative and targeting showed impressive results in a short time:
in only 10 weeks, we drove a 5x return of media budget and which helped feed over 1,000 kiwi kids in need.